Commercial — Case study
NextsGen Automotive Promotional Video
For Nextsgen · Produced by Joshua Lim
- Project
- NextsGen Automotive Promotional Video
- Client
- Nextsgen
- Industry
- Automotive
- Production Type
- Commercial / Automotive Video / Branded Content
- Joshua’s Role
- Producer / Filmmaker
- Year
- 2021
- Location
- Putrajaya, Malaysia
01 Overview
NextsGen Automotive Promotional Video is a production for Nextsgen, in the Automotive space, produced and filmed by Joshua Lim in Putrajaya, Malaysia, 2021.
The project was produced through Precious Media Production, Joshua Lim's production company.
02 Project brief
An automotive promotional video for Nextsgen, developed from concept to final delivery with a strong focus on visual planning and car cinematography.
03 Production approach
Pre-production included a location recce in Putrajaya to plan the driving routes, talent positions, camera placements and overall shot direction. The production combined moving car shots, tracking shots, gimbal cinematography and drone footage, with every movement and camera angle planned to support the creative direction.
