AI video · Australia

AI Video Production for Australian Brands, Directed by a Working Filmmaker

I’m Joshua Lim, a Malaysia-based producer and filmmaker with 15+ years and 280+ productions, working with brands like Nestlé, Sharp and Amway. I make AI commercials, branded AI drama and hybrid live-action and AI films for Australian brands and agencies. Perth is on the same time as Malaysia, and Sydney and Melbourne are only 2 to 3 hours ahead, so calls are easy to fit in.

15+ years · 280+ productions · 35+ brands
Work for Nestlé, Sharp, Amway and ASUS ROG.

Experience in numbers

Years in production

Brands & organisations

Productions & projects

Joshua Lim showreel

Showreel Joshua Lim Film

Showreel of Malaysian film producer and filmmaker Joshua Lim. It includes AIGC (AI-generated) work and AI-assisted editing; not all footage is AI-generated.

Quick answer

What is AI video production for Australian brands?

AI video production means making commercials, brand films and short dramas with generative AI, while a filmmaker takes responsibility for the story, the look and the pacing. For an Australian brand it can mean scenes that would be costly to film are produced without a shoot, and that one film is prepared in several versions for different channels. I direct that work from Malaysia.

The market

Working with Australian brands from Malaysia

Australia sits close to Malaysia on the clock. Perth is on the same time as Malaysia, UTC+8. Sydney and Melbourne are 2 to 3 hours ahead, depending on daylight saving, so a 10:00 am call in Sydney is between 7:00 and 8:00 am in Malaysia, and an afternoon call in Melbourne reaches me in the middle of my working day.

With the gap that small, a project does not need special arrangements. Briefs, references, review links and final files are shared online, and a review that suits your morning or your afternoon will usually suit mine as well.

If your team is spread across more than one Australian city, you can choose the hours that work for most of them. We agree the working pattern at the start of the project, and delivery dates depend on the project and are agreed with you.

Working remotely

How remote production works

For Australian brands, online working is the norm: the brief, the review rounds and the final delivery are all handled remotely. The time zones are close, so a review call fits into the working day on both sides.

Payment is online, through PayPal. The four steps below describe how a project moves from your brief to the finished film.

What I make

AI video production services

  • AI commercials

    I make short commercials and advertising videos with generative AI, from concept and script to final cut, for digital and social placement.

  • AI brand videos and brand storytelling

    Brand films and story-led videos that explain who a brand is and what it stands for, built on a clear narrative rather than a string of effects.

  • Generative AI filmmaking

    Scenes, environments and sequences that would be difficult or costly to film, generated and directed with a filmmaker’s eye for light, framing and pace.

  • AI-assisted editing and post-production

    Editing, colour, clean-up and finishing supported by AI tools, applied to filmed footage as well as generated footage.

  • Hybrid live-action and AI production

    Filmed footage combined with AI-generated elements in one production, so each is used where it serves the story best.

  • AI short drama

    Branded AI drama series and vertical episodes, from story development to finished episodes. See AI short drama production.

Choosing a route

AI, traditional or hybrid: which should you choose?

Your situationBest fit
Scenes that are costly or impossible to filmAI generation
A product, a person or a location that must look exactly rightLive action
A campaign that needs both realism and fast variationsHybrid
A multi-episode story on a tight budgetAI short drama

How a project runs

From brief to delivery

  1. 01

    Brief and objective

    We start with your audience, your message, where the video will run, the duration and the deadline.

  2. 02

    Concept, script and look

    I settle the story and the visual approach with you before any footage is generated or filmed.

  3. 03

    Production

    AI generation, filming or a hybrid of both, directed against the agreed look.

  4. 04

    Edit and finishing

    Editing, sound and post-production, then delivery in the formats you need.

Enquiry

Tell me about your AI video

Share the company, the objective of the video, the duration, the deadline and an estimated budget in the currency you would like to use. I reply with a quotation tailored to the scope. You can also discuss your project or message me directly on WhatsApp or by email.

Request an AI video quotation

The company, the objective, the length and the deadline are enough to start.

Prefer to chat? WhatsApp Joshua · Email Joshua

AI video production for Australia — common questions

Is the time difference a problem for Australian clients?

No. Perth is on the same time as Malaysia, and Sydney and Melbourne are 2 to 3 hours ahead, depending on daylight saving. A 10:00 am call in Sydney is between 7:00 and 8:00 am for me.

Do you offer AI video production for brands in Australia?

Yes. I am a Malaysia-based film producer and filmmaker, and I offer AI commercials, AI brand videos, generative AI filmmaking, and AI-assisted editing and post-production for brands and agencies in Australia. I work remotely from Malaysia, with briefs, review rounds and delivery online. My showreel includes AIGC (AI-generated) work and AI-assisted editing.

What is the difference between AI-generated and AI-assisted video?

AI-generated (AIGC) footage is created with generative AI tools. AI-assisted video is produced in a conventional way and uses AI in editing and post-production. A project can use either or combine both, and I describe which is which. Not every video in my portfolio is AI-generated.

Are you a filmmaker or an AI video producer?

I am a film producer and filmmaker first. AI video production is an additional service, delivered with the same creative direction and production standards as the rest of my work.

When is AI video production a good fit, and when is traditional filming better?

AI production creates imagery with generative tools instead of cameras, while traditional production films real people, products and locations. I can advise which suits a brief, or combine both in a hybrid production.

How much does AI video production cost?

AI video projects are quoted individually, based on the length, the complexity and the mix of AI and filmed footage. Share the objective, the duration, the deadline and an estimated budget in the enquiry form for a tailored quotation.

How do I pay?

Payment is made online, through PayPal.

What should I prepare before asking for a quotation?

The company name, the objective of the video, the duration you have in mind, the deadline, an estimated budget and the currency you would like to budget in. A short description of the audience and where the video will be used also helps.

Great stories start with a conversation.

Have a project in mind? Tell Joshua what you’re planning, and let’s explore how to bring it to screen.