AI video · United States

AI Video Production for US Brands, Directed by a Working Filmmaker

I’m Joshua Lim, a Malaysia-based producer and filmmaker with 15+ years and 280+ productions, working with brands like Nestlé, Sharp and Amway. I make AI commercials, branded AI drama and hybrid live-action and AI films for US brands and agencies, working remotely, with briefs, reviews and delivery online. We plan around the time difference so your calendar isn’t the bottleneck.

15+ years · 280+ productions · 35+ brands
Work for Nestlé, Sharp, Amway and ASUS ROG.

Experience in numbers

Years in production

Brands & organisations

Productions & projects

Joshua Lim showreel

Showreel Joshua Lim Film

Showreel of Malaysian film producer and filmmaker Joshua Lim. It includes AIGC (AI-generated) work and AI-assisted editing; not all footage is AI-generated.

Quick answer

What is AI video production for US brands?

AI video production uses generative AI tools to create commercials, brand films and short dramas, with a filmmaker responsible for the story, the look and the pacing. For a US brand it can reduce the need to film scenes that are expensive or impractical to shoot, and it can produce several versions of one film for different channels. I direct that work remotely from Malaysia.

The market

Working with US brands from Malaysia

Malaysia is 12 to 13 hours ahead of the US East Coast and 15 to 16 hours ahead of the West Coast, depending on daylight saving. In practice, a 9:00 am call in New York is 9:00 or 10:00 pm the same day in Malaysia, and a 9:00 am call in Los Angeles falls around midnight or 1:00 am for me. Which hours we use is something we agree at the start.

Because the work is done online, the gap is a scheduling question rather than a barrier. Briefs, references, review links and final files are shared through the same online tools, and written feedback can be sent at any hour of your day.

We plan around the time difference from the first call, so that your calendar is not the bottleneck. Delivery dates depend on the project and are agreed with you at the start.

Working remotely

How remote production works

A US project starts with a written brief and a call at an hour that suits you. After that the work moves in review rounds: I share the concept, then the work in progress, and you respond online when it suits your day.

Finished films are delivered online, and you can pay through PayPal. The same four steps apply, from brief and objective through to edit and finishing.

What I make

AI video production services

  • AI commercials

    I make short commercials and advertising videos with generative AI, from concept and script to final cut, for digital and social placement.

  • AI brand videos and brand storytelling

    Brand films and story-led videos that explain who a brand is and what it stands for, built on a clear narrative rather than a string of effects.

  • Generative AI filmmaking

    Scenes, environments and sequences that would be difficult or costly to film, generated and directed with a filmmaker’s eye for light, framing and pace.

  • AI-assisted editing and post-production

    Editing, colour, clean-up and finishing supported by AI tools, applied to filmed footage as well as generated footage.

  • Hybrid live-action and AI production

    Filmed footage combined with AI-generated elements in one production, so each is used where it serves the story best.

  • AI short drama

    Branded AI drama series and vertical episodes, from story development to finished episodes. See AI short drama production.

Choosing a route

AI, traditional or hybrid: which should you choose?

Your situationBest fit
Scenes that are costly or impossible to filmAI generation
A product, a person or a location that must look exactly rightLive action
A campaign that needs both realism and fast variationsHybrid
A multi-episode story on a tight budgetAI short drama

How a project runs

From brief to delivery

  1. 01

    Brief and objective

    We start with your audience, your message, where the video will run, the duration and the deadline.

  2. 02

    Concept, script and look

    I settle the story and the visual approach with you before any footage is generated or filmed.

  3. 03

    Production

    AI generation, filming or a hybrid of both, directed against the agreed look.

  4. 04

    Edit and finishing

    Editing, sound and post-production, then delivery in the formats you need.

Enquiry

Tell me about your AI video

Share the company, the objective of the video, the duration, the deadline and an estimated budget in the currency you would like to use. I reply with a quotation tailored to the scope. You can also discuss your project or message me directly on WhatsApp or by email.

Request an AI video quotation

The company, the objective, the length and the deadline are enough to start.

Prefer to chat? WhatsApp Joshua · Email Joshua

AI video production for the United States — common questions

How do reviews work across the time difference?

Malaysia is 12 to 13 hours ahead of the East Coast and 15 to 16 hours ahead of the West Coast. Reviews are done online, and the hours for calls are agreed at the start so that they suit your working day as well as mine.

Do you offer AI video production for brands in the United States?

Yes. I am a Malaysia-based film producer and filmmaker, and I offer AI commercials, AI brand videos, generative AI filmmaking, and AI-assisted editing and post-production for brands and agencies in the United States. I work remotely from Malaysia, with briefs, review rounds and delivery online. My showreel includes AIGC (AI-generated) work and AI-assisted editing.

What is the difference between AI-generated and AI-assisted video?

AI-generated (AIGC) footage is created with generative AI tools. AI-assisted video is produced in a conventional way and uses AI in editing and post-production. A project can use either or combine both, and I describe which is which. Not every video in my portfolio is AI-generated.

Are you a filmmaker or an AI video producer?

I am a film producer and filmmaker first. AI video production is an additional service, delivered with the same creative direction and production standards as the rest of my work.

When is AI video production a good fit, and when is traditional filming better?

AI production creates imagery with generative tools instead of cameras, while traditional production films real people, products and locations. I can advise which suits a brief, or combine both in a hybrid production.

How much does AI video production cost?

AI video projects are quoted individually, based on the length, the complexity and the mix of AI and filmed footage. Share the objective, the duration, the deadline and an estimated budget in the enquiry form for a tailored quotation.

How do I pay?

Payment is made online, through PayPal.

What should I prepare before asking for a quotation?

The company name, the objective of the video, the duration you have in mind, the deadline, an estimated budget and the currency you would like to budget in. A short description of the audience and where the video will be used also helps.

Great stories start with a conversation.

Have a project in mind? Tell Joshua what you’re planning, and let’s explore how to bring it to screen.